Welcome to Designed Diesels! My name is Fredrick Johnson — a proud veteran, father, and husband — and I’m one of the three founders behind this business. We launched Designed Diesels with a clear mission: to improve the braking performance of light-duty trucks. After experiencing firsthand the limitations of traditional drum brakes, I knew there had to be a better way. It turns out, many truck owners feel the same way.

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To solve this problem, my business partners, Ryan and Edin, and I developed a solution using Wilwood calipers and rotors, combined with custom brackets and hubs that can be adapted to front or rear axles. The result? A brake upgrade that enhances both the safety and performance of your truck, while shedding unnecessary weight and freeing up horsepower.

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Designed Diesels is more than just a business — it’s about bringing something new to the table. My vision is to provide innovative, high-performance brake systems that not only look great but deliver real results for truck owners who demand more from their vehicles.

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My business partners, Ryan and Edin, also own Automotive Ingenuity HD, based in New York. If you're in their area and need work done on your diesel pickup, they're the team to trust! Be sure to check them out on social media to see what they’re working on.

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We’re gearing up for an exciting 2025 show season, and I can’t wait to connect with the diesel community and show you all what Designed Diesels can do.

 

See you out there!